This certificate will provide skills to promote marketing within a small business, including an understanding of technology used in marketing with hands-on projects. Students will gain an understanding of broad marketing functions in management settings while gathering information about the business environment.
As a result of completing the Marketing Technology Specialist Certificate Program at Lamar Community College, students will be able to:
- Gain proficiency in digital marketing strategies
- Understand ethical and social considerations in marketing activities
- Develop a deep understanding of foundational marketing concepts